Services

Fractional CMO Services for Law Firms

At Law Marketing Advisors, we act as your Fractional CMO, providing expert oversight and strategic direction for your law firm’s marketing. Our hands-on approach ensures that your marketing efforts are optimized, goal-driven, and continuously improving. We take the guesswork out of marketing, helping your firm stand out, attract the right clients, and maximize profitability.

Our Services

Comprehensive Marketing Review

We analyze your current marketing strategies, vendor contracts, and budget to determine what’s working and where improvements can be made.

Strategic Planning & Budgeting

We provide tailored recommendations on which marketing efforts to continue, modify, or eliminate. Our expertise helps you set high-impact business development goals and allocate your marketing budget for maximum ROI.

Client Acquisition & Case Quality Improvement

Beyond increasing your caseload, we refine your marketing approach to attract higher-value cases and strengthen client relationships, positioning your firm for long-term success.

Performance Tracking & ROI Analysis

Using your current tracking system—or implementing one if needed—we help measure key performance indicators, including lead sources, case values, and overall return on investment to ensure your marketing strategy is data-driven and effective.

Intake Process Optimization

Generating leads is just one piece of the puzzle—converting them is just as critical. We assess and refine your intake process to improve conversion rates, streamline client onboarding, and increase satisfaction.

Vendor & Proposal Evaluation

We provide objective insights on marketing proposals, helping you make informed decisions when selecting service providers. With our industry knowledge, we ensure you’re only investing in the most effective solutions.

Access to Proven Marketing Experts

We connect you with our trusted network of top-tier marketing providers specializing in:

SEO
Local Services Ads (LSAs)
Pay-Per-Click (PPC) Advertising
Website Development & Support
Social Media Management

Start with a Free Consultation

Not sure where to start? Our free consultation will assess your current marketing efforts and identify opportunities for improvement.

Our clients range from firms spending as little as $250 per month to those investing over $300,000 monthly in marketing. We aim for a 5x-10x return on your marketing investment, though results vary based on practice area, market, and client conversion rates.

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Why Work with a Fractional CMO?

Strategic Marketing Leadership

The legal marketing landscape is complex and constantly changing. As your Fractional CMO, we provide the expertise and leadership needed to navigate the options, ensuring you focus on strategies that drive real results.

Profitability & Case Selection

We help law firms not just grow—but grow profitably. Our approach enables firms to increase revenue, be more selective with the cases they take, and build a more fulfilling legal practice.

Customized Marketing Plans

No two law firms are alike, and neither should their marketing strategies be. We create tailored marketing plans that align with your firm’s specific goals, market position, and ideal client base.

Ongoing Optimization & Support

Marketing isn’t a one-time effort—it requires ongoing analysis and adjustment. We continuously refine your strategy, staying ahead of trends and ensuring your firm remains competitive and profitable.

Take the Next Step

At Law Marketing Advisors, we provide the expertise, strategy, and leadership your firm needs to make smarter marketing decisions and drive sustainable growth.

Let’s talk about how our Fractional CMO services can help your firm thrive.